Honda Motorcycles

As you probably know, Honda isn’t known only for automobiles, but also for production of motorcycles. It all started in 1955 an since then, Honda is one of world’s leaders in motorcycle industry, praised not only for quality, reliability and durability, but also for constant implementation of latest technologies. The development and production is under the command of special division called Honda Powersports. Although this division takes care about other types of vehicles like ATV’s, side by side vehicles and scooters, motorcycles are definitely the most important segment in this division.

Honda motorcycles

Honda Motorcycles history

The production of Honda motorcycles started in 1955. Already during 60’s Honda was available on the U.S. market. Thanks to high level of performance and quality, but most because of cooperation with American advertising company called Grey Advertising. Already in 1963 over 90.000 motorcycles were sold in United States. This entry to the North American market is very often used as case study for teaching introductory strategy at many business schools all over the world. In next decades number of units sold has been on the constant rise. The best results have been achieved in early 80’s when Honda manufactured almost three million motorcycles annually. Nowadays, numbers are not so impressive – Honda usually produces less than one million motorcycles. However, it is still much more than other Japanese manufacturers like Suzuki, Kawasaki or Yamaha.

Honda motorcycles

Honda Motorcycles current models

One of the Honda’s recognizable characteristic is very wide range of difference motorcycles in offer. All types of bikes are included. There are several touring models like for example Gold Wing, Interstate or ST1300. Cruiser line-up is lead by models such as Gold Wing F6B, Fury or 1300 Custom Line. Sport and supersport bikes were always the one of the most important segments of this Japanese manufacturer. Supersport line-up is consisted of two basic models – smaller CBR600RR and the bigger one called CBR1000RR. On the other side, the offer of sport bikes is very rich. Beside legendary street racer Interceptor and models like VFR1200F or CB1100, there are plenty of bikes in offer with different engine displacement, performances level of equipment etc. Honda motorcycles have wide offer of different adventure motorcycles – from models like NC700X to real off-roaders which are divided in three groups – Dual Sport, Trail and Competition. As we already mentioned, Honda Powersports offers also a different types of ATV’s, SxS’s and scooters.

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