Honda Discontinuing Accord Euro
There are some not so good news from Japanese manufacturer. As you probably know, for a long period Honda makes two versions of this sedan. The first one is designed especially for the North American market and it has a reputation of one of the top models in its class. It is also one of the best-selling sedans in Unite States. On the other side, there is also a version that is designed for other markets such as Europe, Australia, India etc. and it is mostly known as Accord Euro. Compared to U.S. model, it is smaller and it shares almost all of the parts with U.S.-market Acura TSX. According to the latest information, the production of this mid-size sedan will be ended probably in February.
Honda abandon the two-Accord strategy
It seems that Honda is going to abandon the two-Accord strategy. However, it is very interesting that company plans no replacement for Accord Euro. The main reason is probably poor sale results, which indicates that Honda didn’t meet of European customers. Instead of mid-size sedans, 4-door wagons are more popular on this market. However, on some other market like India, Accord Euro is also not popular as company expected, so company withdrew it last year. On the other side, this car makes good sales result in Australia, where both U.S. and Euro Accord are offered. Still, this is not enough for the company to keep this model alive. According to Honda Australia Director Stephen Collins, “February will be the last month of production for the units sold in Australia so around that time the model will likely be discontinued from all the other markets.”
Although this model still makes good sales result in Australia, it was mainly designed for Europe, where it isn’t accepted so well and that is the end of story. This company’s decision is global so from now, there will be just U.S. model offered in Australia. On the other side, it is interesting that company currently has no plans for a replacement in Europe. Honda definitely has a big fan base in Europe so company will definitely make some new offer. Will it be a U.S. model or maybe China-spec Accord called Honda Spirior, or there will be some all-new model, we will have to wait to see.